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RecruitCon Road Trip

RecruitCon Road Trip

Product Code: RCR17
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RecruitCon Road Trip | Strategies to Land Your Purple Squirrel Candidate

East Road Trip: Thursday, October 19, 2017 | Boston, MA
West Road Trip: Wednesday, November 8, 2017 | San Francisco, CA

 


SEMINAR SNAPSHOT: RecruitCon is hitting the road, and here’s your chance to get a piece of the superior programming! RecruitCon Road Trip | Strategies to Land Your Purple Squirrel Candidate is your region’s premier daylong experience to help recruiting and HR professionals conquer today’s biggest talent acquisition challenges. In just one-day, you'll get concrete tips strengthen your candidate pool and land rock star talent.



Industry experts, including vice presidents of recruitment and talent acquisition and sourcing technologists, converge on your city to reveal their best-kept recruiting secrets. During this full day of powerful case studies and hands-on workshops, you'll learn:

  • The hottest tips and tricks for finding ideal candidates and reducing time-to-fill
  • Brand messaging blueprints to help you emerge as a coveted place to work in today’s competitive job market
  • Tactical response strategies to neutralize reputation-damaging reviews on feedback websites
  • A secret sauce for writing job postings that pull in high-performers
  • Audit outlines for assessing your website and application processes so you're not scaring off your purple squirrels
  • Formulas to prove the ROI of your efforts
  • Tips to leverage your powers of persuasive to supercharge your candidate response


A leading brand will kick off the event with an inspiring talk on the techniques they’re using to build and maintain their impressive roster of talent. And, you’ll have plenty of time to network during registration, our intensive workshops, lunchtime panel discussion, and Happy Hour Hack!

Speakers



EAST Road Trip Speakers: Boston

Devon BrownDevon Brown
Recruiting Manager, Growth Team
HubSpot

Devon Brown got her start as an agency recruiter at Beacon Hill Staffing, where she focused on HR staffing for over 5 years. She then made the transition to corporate recruiting at HubSpot and has been drinking the orange kool-aid ever since! She currently manages HubSpot’s growth recruiting team, which encompasses marketing, sales, services and G&A. Devon, along with HubSpot, are dedicated to bringing on top talent in an inbound way, trying new things, and focusing on delighting candidates along the way.


Joel ChessmanJoel Chessman
Founder
Ratedly

Joel Cheesman has over 20 years’ experience in the online recruitment space. He has worked for both international and local job boards in the late ‘90s and early ‘00s. In 2005,  Joel founded HRSEO, a search engine marketing company for HR, as well as launching an award-winning industry blog called Cheezhead. He has been featured in Fast Company and US News and World Report. He sold his company in 2009 to Jobing.com and is a guest blogger for ERE Media. He is the founder of Ratedly, an app that monitors anonymous employee reviews.


Ryan QuinnRyan Quinn
National Government Services Team Lead
Eliassen Group 

Ryan Quinn is the National Government Services Team Lead at Eliassen Group in Reading Massachusetts.  As a National Team Lead he is responsible for a team of 4, which supports Eliassen Government Services cleared job requirements; recruiting for IT professionals with Secret and Top Secret clearances.  Sourcing for both State and Federal clients, he recruits on openings from New England to D.C., Florida, and California and everywhere in between. He is excited to share some of his tips and tricks in sourcing, as well as learn from others overcoming sourcing challenges.


Chris RussellChris Russell
Managing Director
RecTech Media

Chris Russell’s unique career has taken him through all aspects of the recruiting industry, as a vendor, candidate, hiring practitioner, and consultant. This range of experiences has helped him to understandthe challenges and pitfalls of job hunting, talent attraction and the tools that bind them. Considered the ‘mad scientist of online recruiting’ by his peers, Chris loves helping connecting candidates with employers through technology.


Elena ValentineElena Valentine
CEO
Skill Scout Inc.

Elena Valentine, CEO of Skill Scout, is passionate about bringing company and candidates’ stories to life as a way to make meaningful hiring connections. She believes that empathy is the foundation for change. And, that clear communication and storytelling is key to making that change stick. With Skill Scout, she and her co-founder Abby Cheesman are particularly passionate about highlighting industries like manufacturing while simultaneously surfacing the talent of quality candidates often overlooked.

 

WEST Road Trip Speakers: San Francisco

Cathy GrayCatherine Moreton Gray, JD
Senior Managing Editor for Human Resources and Compensation
BLR 

Catherine Moreton Gray, JD, is Senior Managing Editor for Human Resources and Compensation.  Ms. Gray has over 20 years combined experience in HR management and as a management-side labor and employment attorney.  Her HR experience includes recruiting, employee relations and communications, affirmative action and compensation. As an attorney, Ms. Gray regularly counseled employers on issues such as complying with federal and state wage and hour laws, accommodating employees with disabilities, complying with federal and state laws requiring paid sick leave and family and medical leave, and union avoidance and labor relations.  She represented employers in government audits, before administrative agencies, and in federal and state courts on matters including discrimination, wrongful discharge, sexual harassment, affirmative action compliance, unfair labor practices and wage and hour violations.   

Ms. Gray has also written articles on developing employment law issues, and developed and presented training for clients.  Ms. Gray received her law degree from the University of Connecticut School of Law, and is admitted to practice law in the State of Connecticut and before the United States District Court for the District of Connecticut.

Carmen HudsonCarmen Hudson
Principal Consultant
Recruiting Toolbox, Inc. 

As the principal consultant at Recruiting Toolbox, the co-founder of the first ever conference focused on tech recruiting, Talent42, and the founder of Tweetajob, the first social job distribution engine, Carmen Hudson wears many hats. Drawing from over 15 years of recruiting experience, Ms. Hudson has a strong focus on helping organizations attract, source and recruit top talent. Her expertise is in helping clients build the right sourcing and recruiting strategies, and implementing them in the real world of limited budgets, competing priorities, and highly competitive recruiting environments.  She consults and trains companies to help them leverage high ROI solutions for big sourcing, social media, and technology implementation initiatives.

Jer LanghansJer Langhans
Co-Founder & Principal Growth Hacker
Paired Sourcing

Jer Langhans has over 15 years sourcing experience at companies like Cisco, Microsoft, EA, Disney, Starbucks, and Expedia. Most recently, he launched Hired in Seattle and sits on the Advisory Boards of startups. He is the former president of the Northwest Recruiters Association and was written up in Forbes magazine for his talent attraction strategies.


James TempleJames Temple
Paired Sourcing Co-Founder & Intent Discovery Engineer
Paired Sourcing

James Temple earned his industry stripes over the past 15 years. As a consultant, he has focused on strategic sourcing for various companies like Microsoft and T-Mobile. He enjoys providing learning opportunities to sourcing professionals as a Board member of the Sourcing 7. 


 

East Agenda - Boston - October 19

Registration & Breakfast
7:00 a.m. – 8:00 a.m. 

The State of Talent Acquisition: How New Macro Trends Will Impact Your Success
8:00 a.m. – 8:15 a.m.
Get a high-level view of the state of talent acquisition as our editors share some of the latest developments impacting how recruiters must adapt to attract today’s coveted candidates in what’s fast-become a jobseeker’s market. 

Kick-Off Keynote: Why This Company Is a Talent Magnet—and How Your Company Can Be One, Too
8:15 a.m. – 9:00 a.m.
Get an exclusive look inside the robust and highly successful recruiting practices at one of the area’s most sought-after companies that candidates are clamoring to work for. Hear directly from their head of talent acquisition on what powers their recruiting engine to achieve consistent success in reducing time-to-fill and maintaining stable of attractive candidates. 

Digital Damage Control: How to Neutralize Negative Reviews on Glassdoor, Yelp, and Other Online Sites
9:10 a.m. – 10:10 a.m.
Led by: Joel Cheesman, Ratedly
One negative comment about your company, its hiring managers, its culture, its workspace, etc. could cause qualified candidates to pass on your organization and join a competitor instead. While you can’t control what’s posted online about your company, you can take charge with actionable plans to eviscerate the impact that negative reviews have on your recruitment efforts. This session will show you how.  And, if you’re new to employer review platforms, our presenter will give you 5 tips for setting up employer profiles on Glassdoor, Vault, Indeed, and other sites!

Snacks & Networking Break
10:10 a.m.– 10:30 a.m. 

Is Your Company Website Killing Your Recruiting Game? How to Tell and What You Can Do to Fix It
10:30 a.m. – 11:30 a.m.
Led by: Chris Russell, RecTechMedia
When candidates visit your company website, do they stay long enough to learn about your business and assess how their talents might fit within your mission? Or, do they get frustrated and bounce—whether before or during the application phase? If your website—and its mobile configuration—aren’t consumer-friendly, your recruiting efforts will be dead in the water. This session will provide real-life examples illustrating the types of fixes for desktop and mobile versions that can take your company website from drab to fab. 

Unpacking the Most Effective Job Postings for Talent Attraction: What Works and What Hurts
11:40 a.m. – 12:40 p.m.
Led by: Elena Valentine, Skill Scout Inc.
Which companies’ job postings really rock? And, which businesses are rolling over to the competition because their advertisements miss the mark? This session will use field-proven examples of exceptional job postings to teach you what works and why, so you’ll know which job posting drafting mistakes to avoid and which to adopt to seize the coveted candidate pool’s attention. 

Power Lunch: Panel Discussion (Visit URL to vote on which topics you want covered)
12:45 p.m. – 1:45 p.m.
In the weeks ahead of RecruitCon Road Trip, recruiting pros will vote on additional topic(s) to discuss. Then, we’ll design a moderated panel discussion around the poll-winning issues. Take the poll here to customize the event to meet your business needs!

How to Make Recruiting Technology Your Ally in the War for Talent
2:00 p.m. – 3:00 p.m.
How far can you trust technology to do your job? This session will cover everything from automated application systems and video interviews to using artificial intelligence programs to evaluate your job applicants. You’ll leave this session with a clear view of what technology can do for you and what it can’t, plus recommendations for tech that will work for your particular situation.

Networking Break
3:00 p.m. – 3:15 p.m.

Perfecting Your Candidate Communication Strategy: Influencing Skills to Maximize Your Recruitment Efforts
3:15 p.m. – 4:15 p.m.
Led by: Devon Brown, HubSpot
HRCI business credit pending
Are your communications with prospective and current candidates strategically influencing them to stay in your talent pipeline?  In today’s competitive race for talent, recruiters and HR must learn to think like marketers and build out a comprehensive strategy that’s designed to influence prospective candidates to respond to your call to action. This session will cover how to craft a strategic communications plan for reaching and positively influencing prospective candidates using your employment brand and other factors. You’ll also learn metrics for measuring the success of recruitment communication strategies you use to connect with candidates.  

Happy Hour Hack: Mix, Mingle, and Tackle Your Most Pressing Technical Recruiting Challenges with Top Sourcing Pros
4:15 p.m. – 6:00 p.m.
Get up close and personal with some of the country’s top sourcing pros who will reveal their best-kept secrets for overcoming your specific sourcing challenges. Grab a drink and some snacks and head to a hi-top table in the Candidate Attraction Lounge where our sourcing pros will walk you through how to divide and conquer sourcing challenges using the latest technology that applies to LinkedIn, Facebook, career sites, and more!
You’ll get valuable tips from: 

  • Ryan Quinn of Eliassen Group who will teach you tricks for mastering CareerBuilder–National Searches, “related keywords,” and ClearanceJobs searches
  • Chris Russell of RecTech Media who will demo useful Facebook tools
  • Devon Brown of HubSpot who can show you how to:
    • Create tailored videos to send to target candidates using Loom or Soapbox
    • Get alerts when specific candidates update their profile (promotions, etc.) so you have reasons to reach out and stay on their radar
    • Review their interests, groups, side hustles, etc. and created tailored and helpful messages based on that (ex: I saw you are interested in X, here’s a really cool blog I read on ____) 
    • Use emoji’s in subject lines—it may sound silly, but it’s unexpected and can increase open rates!

West Agenda - San Francisco - November 8

Registration & Breakfast
7:00 a.m. – 8:00 a.m. 

The State of Talent Acquisition: How New Macro Trends Will Impact Your Success
8:00 a.m. – 8:15 a.m.
Led by Cathy Moreton Gray, JD, BLR Senior Managing Editor, HR and Compensation
Get a high-level view of the state of talent acquisition as our editors share some of the latest developments impacting how recruiters must adapt to attract today’s coveted candidates in what’s fast-become a jobseeker’s market. 

Kick-Off Keynote: Why This Company Is a Talent Magnet—and How Your Company Can Be One, Too
8:15 a.m. – 9:00 a.m. 
Get an exclusive look inside the robust and highly successful recruiting practices at one of the area’s most sought-after companies that candidates are clamoring to work for. Hear directly from their head of talent acquisition on what powers their recruiting engine to achieve consistent success in reducing time-to-fill and maintaining stable of attractive candidates. 

Digital Damage Control: How to Neutralize Negative Reviews on Glassdoor, Yelp, and Other Online Sites
9:10 a.m. – 10:10 a.m. 
One negative comment about your company, its hiring managers, its culture, its workspace, etc. could cause qualified candidates to pass on your organization and join a competitor instead. While you can’t control what’s posted online about your company, you can take charge with actionable plans to eviscerate the impact that negative reviews have on your recruitment efforts. This session will show you how.  And, if you’re new to employer review platforms, our presenter will give you 5 tips for setting up employer profiles on Glassdoor, Vault, Indeed, and other sites!

Snacks & Networking Break
10:10 a.m.– 10:30 a.m. 

Is Your Company Website Killing Your Recruiting Game? How to Tell and What You Can Do to Fix It
10:30 a.m. – 11:30 a.m. 
When candidates visit your company website, do they stay long enough to learn about your business and assess how their talents might fit within your mission? Or, do they get frustrated and bounce—whether before or during the application phase? If your website—and its mobile configuration—aren’t consumer-friendly, your recruiting efforts will be dead in the water. This session will provide real-life examples illustrating the types of fixes for desktop and mobile versions that can take your company website from drab to fab.

Unpacking the Most Effective Job Postings for Talent Attraction: What Works and What Hurts
11:40 a.m. – 12:40 p.m.
Which companies’ job postings really rock? And, which businesses are rolling over to the competition because their advertisements miss the mark? This session will use field-proven examples of exceptional job postings to teach you what works and why, so you’ll know which job posting drafting mistakes to avoid and which to adopt to seize the coveted candidate pool’s attention.

Power Lunch: Panel Discussion (Visit URL to vote on which topics you want covered)
12:45 p.m. – 1:45 p.m.
In the weeks ahead of RecruitCon Road Trip, recruiting pros will vote on additional topic(s) to discuss. Then, we’ll design a moderated panel discussion around the poll-winning issues. Take the poll here to customize the event to meet your business needs!

How to Make Recruiting Technology Your Ally in the War for Talent
2:00 p.m. – 3:00 p.m.
Led by Carmen Hudson, Recruiting Toolbox, Inc. 
How far can you trust technology to do your job? This session will cover everything from automated application systems and video interviews to using artificial intelligence programs to evaluate your job applicants. You’ll leave this session with a clear view an organized approach to keeping up with and evaluating new recruiting technology for your organization.

3:00 p.m. – 3:15 p.m.

Perfecting Your Candidate Communication Strategy: Influencing Skills to Maximize Your Recruitment Efforts 
3:15 p.m. – 4:15 p.m. 
Led by: James Temple and Jers Langhans, Paired Sourcing
HRCI business credit pending
Are your email campaigns with prospective candidates strategically influencing them to opt into your talent funnel? In today’s competitive race for talent, recruiters and sourcers must learn to think like marketers and execute sourcing sprints in an agile way. This session will cover the Paired Sourcing method on modern outreach in the highly competitive talent space. You’ll also learn KPI's and see the actual dashboards we use to track, measure, and evaluate everything we do for our clients in the research/engagement space.  Come ready to get advanced!

Happy Hour Hack: Mix, Mingle, and Tackle Your Most Pressing Technical Recruiting Challenges with Top Sourcing Pros
4:15 p.m. – 6:00 p.m.
Get up close and personal with some of the country’s top sourcing pros who will reveal their best-kept secrets for overcoming your specific sourcing challenges. Grab a drink and some snacks and head to a hi-top table in the Candidate Attraction Lounge where our some of the nation’s top sourcing pros and recruiting technologists will walk you through how to divide and conquer sourcing challenges using the latest technology that applies to LinkedIn, Facebook, career sites, and more!
You’ll get invaluable tips from:

  • James Temple and Jers Langhans of Paired Sourcing who will be showing the latest hacks to find talent for free outside of LinkedIn and your ATS!
  • Carmen Hudson who will teach you how to hack the pitch.

 

Locations

East Road Trip | Aloft Boston Seaport

401-403 D Street, Boston, MA, 02210
Phone: 617-530-1600
Hotel Reservations: 866-716-8143

Across from the Boston Convention & Exhibition Center, this trendy, modern hotel is also 2 miles from the New England Aquarium and 3 miles from Boston Logan International Airport.

 

 

 

 

 

 

 

West Road Trip | Courtyard San Francisco Downtown

299 2nd Street, San Francisco, CA, 94105
Phone: 415-947-0700

Situated in the heart of one of the country's most vibrant cities, this hotel offers quick access to an array of attractions. A BART station is just blocks away, making it easy for you to get around town.

SAN FRANCISCO | Courtyard San Francisco DowntownSAN FRANCISCO

 

 

 

 

 

 


 

Sponsors

Interested in Sponsoring a BLR event?
Contact Paul Manko, 860.510.0100, ext. 2223 or email pmanko@blr.com

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