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Safety Culture 2017: Buy-In, Behavior, and Other Keys to Making Safety Stick

Safety Culture 2017: Buy-In, Behavior, and Other Keys to Making Safety Stick

Product Code: SC17TX
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Safety Culture 2017:
Buy-In, Behavior, and Other Keys to Making Safety Stick

September 11-12, 2017 | Austin, Texas

CONFERENCE SNAPSHOT: Safety Culture 2017 is the nation's most targeted event on safety culture improvement to increase engagement, strengthen compliance, and create more alignment between staff and safety initiatives.

Attendees of Safety Culture 2017 will learn how to:

  • Align management and supervisors by establishing a shared vision of safety and health objectives
  • Implement processes that creates more accountability for safety compliance
  • Evaluate and fine-tune incentives & disciplinary systems to ensure maximum effectiveness
  • Define safety responsibilities across your organization
  • Restructure your safety committee model to allow it to function at peak performance
  • Optimize reporting, hazard tracking and other measurement metrics
  • Implement proven encouragement models to engage workers in safety training
  • Build essential leadership skills

Event Details:

  • 1.5 day live event 
  • Day One - 7:00 – 8:00 a.m. Registration/Breakfast 
    8:00 – 5:00 p.m. Conference Sessions
  • Day Two – 7:00 – 8:00 a.m. Breakfast 
    8:00 – 12:00 p.m. – Conference sessions
  • Pricing:
    $595 Early Bird Price: Ends June 1st!
    $695 Regular Price
    $278 Materials Only


Austin, Texas - September 11-12, 2017

Marriott Austin Downtown Convention Center (Courtyard Marriott & Residence Inn Marriott) 
300 East 4th Street 
Austin, Texas 78701


  • Room rate $169/night 
  • Hotel cut-off - August 20, 2017
  • Call 1-800-321-2211 to make reservations. Guests should reference the BLR 2017 Safety Culture Conference group block.
    Or book online:
  • Complimentary guest room internet for all attendees registered in the guest room block
  • Complimentary wireless meeting room internet for casual use

AGENDA DAY 1 | September 11, 2017

Registration & Breakfast
7:00 a.m. – 8:00 a.m. 

Welcome Remarks
8:00 a.m. – 8:05 a.m.

Opening Keynote
8:05 – 9:05 a.m.

Practical Steps for Getting Buy-In: Creating an Activities Infrastructure to Influence Safety Culture Success
Presented by: Eric Svendsen, Ph.D., CEO, safetyBUILT-IN
9:10 a.m. – 10:10 a.m.
Managers and line supervisors play an integral role in safety culture success. The critical question for safety leaders to ask is how members of your workforce should change their behavior to strengthen a safety culture. This workshop will provide you with practical tools to ensure that your safety culture goals are carried through every level of your organization, by introducing you to “safety culture activity menus.” These defined sets of specific safety culture activities, which are broken down by employees’ respective levels within the organization, include activity menu “options” that are tied to annual performance reviews. Use these menus to:

  • Inspire employees, supervisors and managers to lead and promote a strong safety culture 
  • Give them direction for leading safety that will demonstrate their commitment to your underlying cultural mission and goals

Networking and Refreshments Break
10:10 a.m. – 10:30 a.m.

Safety Orientation and Onboarding: 3 Steps for Instilling Cultural Conformity from the Get-Go and Reinforcing Expectations Along the Way
Presented by: Josh LeBrun, eCompliance
10:30 a.m. – 11:30 a.m.
Sometimes “conformity” can have a negative connotation. But, when it comes to creating a safety culture that sticks, conformity is critical. Organizations with the strongest safety cultures all have one thing in common: During orientation, new employees are indoctrinated into a shared belief system that upholds safety as a core value and educated on the far-reaching impact of poor workplace safety practices. A successful safety culture is not achieved by simply offering employees personal protective equipment and enforcing policies and procedures – it’s a top-down ideological shift that puts safety first—and above all other priorities. This session will reveal 3 ways safety leaders can ensure employees are invested in and conforming to their safety culture from day one. Plus, you’ll get insights into how to spice up your onboarding and safety training program to ensure ongoing success.

The Rules of Engagement: Fresh Ideas for Motivating Employees to Embrace Safety in Your Workplace
Presented by: Dustin Hickey, CSP, ASP, Cajun Constructors, LLC
11:35 a.m. – 12:35 p.m.
High levels of employee engagement can give your company a competitive advantage. It can boost customer satisfaction, and yes, it can translate into better safety practices and reduced injury rates. What are the best ways to motivate your workforce to embrace the notion that safety is part of their mission to do a good job for your company? During this workshop, you’ll receive actionable and innovative instruction on:

  • Why disengagement happens and steps for re-energizing disengaged workers
  • Proven strategies for engaging employees—and how those can have a positive impact on increasing safety reporting while maintaining productivity and boosting morale
  • Ways to get employees to “own” safety as part of their duties
  • How to use regular safety meetings as a method of engagement
  • And much more

12:35 p.m. – 1:35 p.m.

Safety Culture Straight Talk: Strategic Communication Tools for Getting Your Messaging to Stick
Presented by: Tim Page-Bottorff, CSP, SafeStart, a division of Electrolab Limited
1:35 p.m. – 2:35 p.m.
For your core safety message to stick, you need a “360” approach to analyzing whether company leaders directives support or hinder your underlying statement on safety, getting leaders to buy-in to reframing their position if necessary, and then tailoring—and adjusting if necessary—the message for the C-suite, managers, and the entire workforce. Then, comes execution, and it’s important to have a thorough, strategically minded approach to disseminating the information you want to convey about safety culture to every target audience. This session will provide tips on how to involve company leaders in developing core safety messages and values and the communication tools and modes of delivery for success. You’ll learn: 

  • Signs that company executives’ messages aren’t aligned with your efforts to build and grow a strong safety culture 
  • Tailoring your safety messages for the intended audiences 
  • The importance of storytelling—and how to master the art 
  • How to tell if you’ve appropriately “humanized” your message
  • How much is too much information—and how to achieve the right balance of communication 
  • Tips for creating snappy, easy-to-recall safety messages 
  • How to demonstrate a common interest to spark everyone’s connection to the training topic
  • Methods of communication delivery that take into account how employees generally communicate and want to receive information 
  • When and how to add humor for powerful effect

Networking and Refreshments Break
2:35 p.m. – 2:50 p.m.

Supercharging Your Safety Committee: How to Develop Powerful Advocates of Safety and Compliance Initiatives
2:50 p.m. – 3:50 p.m.
Safety committees, when “done right,” can help organizations zero in on and eliminate workplace hazards. They also can be an effective means of communicating safety practices and expectations to the workforce. This, in turn, may help decrease injury rates, but why do many safety committees fail? And, what makes others flourish? This session will provide insights into the challenges many safety committees face—hurdles that can prove devastating to the underlying mission of improving the safety culture—and tried-and-true strategies for overcoming similar obstacles to grow your safety committee into a safety culture powerhouse.

Temporary Work, Not Temporary Safety Culture: How Host Employers Can Overcome the Challenges of Integrating and Engaging Contractors and Freelancers
4:00 p.m. – 5:00 p.m.
What works and what doesn’t when trying to assimilate temporary workers into your organization’s safety culture? How can host employers and staffing agencies work together effectively to protect temporary workers—and what are some red flags to look out for when choosing a staffing agency to supply workers to your site? Hear from safety managers who have learned first hand what strategies, policies, and practices flopped and which ones eventually flourished.

Day 1 Adjourns
5:00 p.m.

AGENDA DAY 2 | September 12, 2017

The 5 Trust Commandments: How to Increase Walk-Through Presence as a Trusted Safety Partner, Not a ’Safety Snitch’
Presented by: Lea Brovedani
8:00 a.m. – 9:00 a.m.
Are you a safety snitch or a trusted safety leader? This insightful session will examine fundamental differences between those whose actions are perceived as “safety snitches” and those who are trusted “safety leaders.” By the end, you’ll have a clearer picture of what it means to be a trusted coach and mentor in your employees’ eyes and not a safety snitch.

Team-Based Accountability’s Connection to Leading Indicators: Using Effective Metrics to Drive Employee Participation and Accident Prevention
Presented by: Adam Levesque, MBA, CSP, The MEMIC Group
9:10 a.m. – 10:10 a.m.
Tracking performance is critical to continual improvement and success but, in the area of safety, many organizations have struggled to identify measurements that have a strong correlation to successful safety performance.  Are you making the mistake of relying exclusively on lagging indicators, such as incident rates, lost or restricted workdays, or workers’ compensation costs? Although these can be useful and valuable indicators, companies that succeed at having a strong safety culture also incorporate leading indicators—which identify, track, measure, and correct the factors that have a strong correlation with potential accidents—into the overall safety metrics strategy. You’ll learn how to:

  • Select leading metrics that drive high performance safety management success for your company or at specific facilities 
  • Distinguish key performance indicators (KPIs) and key results indicators (KRIs) as they pertain to safety performance
  • Use measures to motivate, drive performance, and foster continuous improvement 
  • Effectively—and successfully—communicate EHS performance factors to everyone—from the C-suite down—to increase buy-in and overall accountability

Networking and Refreshments Break 
10:10 a.m. – 10:30 a.m.

Closing Keynote: How to Deliver a Safety Culture that Isn’t Stalled by Empty Promises
Presented by: Rod Stanley, The MEMIC Group
10:30 a.m. – 11:30 a.m.
You want to have a strong safety culture, but hope is not a sustainable strategy. Developing and maintaining a strong safety culture comes from the development of consistent practices that take shape based, in part, on feedback from workforce “constituents”—aka your employees. Safety culture surveys are a great way for management to evaluate the current state of safe work practices, identify areas of improvement and excellence, and more. It’s important to give employees a voice, so they can express their attitudes toward safety within your organization, and even more important to take the knowledge gleaned from what they’ve shared and act on it. How to Deliver a Safety Culture that Isn’t Stalled by Empty Promiseswill walk you through how to get the most out of what the workforce is telling you through responses to safety culture surveys and how you can turn what you learn into actionable ways to move your safety culture strategy forward, so you're never making empty promises.

Conference Closes  
11:30 a.m. 


Tim Page-BottorfTim Page-Bottorff, CSP 
Senior Safety Consultant
SafeStart, a division of Electrolab Limited

Tim Page-Bottorff brings valuable knowledge from over 20 years of occupational health, safety and environmental experience. He started his safety career in the Marine Corps and is very proud of his continued grassroots approach. He has received the coveted ASSE Safety Professional of the Year for Region II and also for the Arizona Chapter, and his industry accomplishments include teaching as an authorized OSHA Outreach Trainer for UCSD and an Adjunct Faculty Member, Asbestos Inspector/Management Planner. Mr. Page-Bottorff has consulted with hundreds of clients at thousands of sites across several industries, including Georgia Pacific, Land O’ Lakes, Mosaic, Honda, International Paper, and Procter and Gamble.

Dustin Hickey, CSP, ASP
Dustin Hickey, CSP, ASP
Division Safety Manager
Cajun Constructors, LLC

Dustin L. Hickey, CSP, ASP, is Division Safety Manager of Texas Operations for Cajun Constructors, LLC, one of the nation’s leading industrial general contractors. Mr. Hickey is both an Associate Safety Professional (ASP) and Certified Safety Professional (CSP), holds a Bachelor of Science degree in Occupational Safety & Health, and has nearly 15 years of experience in the general, maritime, and construction industries. Mr. Hickey has successfully grown Cajun Constructor’s safety culture, increased employee buy-in and engagement while facilitating training sessions that teach supervisors how to motivate their employees to embrace safety culture. Mr. Hickey’s strategies have also successfully motivated employees to embrace safety on large construction projects with global clients. 

Lea Brovedani
Lea Brovedani

Lea Brovedani was recently honored at Trust Across America 2017 as Top Thought Leader in Trust, and is the author of two books, and is the co-author of three others. Prior to her work in trust, she spent 10 years studying and working in the field of emotional intelligence. After taking time off to raise her family, Ms. Brovedani went back to work as HR manager for a call center overseeing a staff of 140. She has spoken at safety conferences across North America to share her vision to build a safer and more sustainable world by cultivating leaders and businesses to increase their trust and trustworthiness, and has trained leaders around the world.

Josh LeBrunJosh LeBrun
President and Chief Operating Officer

Josh LeBrun is president and COO of eCompliance, a leading provider of EHS management solutions designed to improve worker participation in safety. He is responsible for the company’s day-to-day operations and heads the customer success team to ensure the successful onboarding, orientation, support, and training of safety professionals throughout North America. With over 250 clients across the manufacturing, construction, utilities and energy industries, Mr. LeBrun has seen firsthand which elements shape a strong safety culture. With many years of experience in the health and safety software space, he is considered an advisor and mentor on industry trends, best practices, and is a member of the National Safety Council’s Young Professionals Division.

Adam Levesque, MBA, CSP
Adam Levesque, MBA, CSP
Safety Management Consultant
The MEMIC Group

Adam Levesque is a safety management consultant for The MEMIC Group, a leading provider for worker’s compensation insurance. He is a Board Certified Safety Professional (CSP) with over 10 years of experience as a safety professional. Mr. Levesque came to workers’ compensation specialty insurer MEMIC after working for multiple manufacturing companies with facilities across the world. He was in charge of managing a team of safety professionals and responsible for developing, integrating and aligning safety best practices across manufacturing facilities globally. Mr. Levesque earned his Bachelor’s Degree in Applied Safety Sciences from Keene State College in New Hampshire and also earned a Masters of Business Administration (MBA) with a concentration in Environmental Compliance and Sustainability from Southern New Hampshire University.

Rod Stanley
Rod Stanley
Loss Control Director
The MEMIC Group

Rod Stanley of The MEMIC Group has more than 30 years of experience in the construction, logging, high-risk manufacturing, boat building, and insurance loss-control industries.  He has traveled up and down the eastern United States, providing safety consultation to hundreds of businesses and work sites. Mr. Stanley is among the nation’s leading experts in the areas of scaffolding, fall protection, and hoisting operations.  In a leadership role with MEMIC’s Loss Control Department since 2002, he has been actively involved in the development and delivery of the Safety-Based Cultural Survey and the Leadership Development Certificate Series.

Eric Svendsen, Ph.D.
Principal/Lead Change Agent

Eric Svendsen is principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years of experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies. Mr. Svendsen has developed and rolled out a variety of learning programs using adult-learning theory for all levels of client companies, including compliance training for hourly field workers, leadership development for supervisors and managers, safety-leadership cultural training for field supervisors and directors, and business-acumen training.